Importance Of Blogging For The Floral Industry
A blog is a marketing tactic that helps you widen your reach and connect with your audience. 81% of customers trust blog information when they want to stay informed on a topic or solve a specific problem. The following are the benefits of blogging for all sectors of the flower industry.
Drives Traffic
Blogging helps drive traffic to your website. For instance, the more pages you add to your website, such as blogs, the more pages are indexed and increase your chances of showing up on search engine results. It also shows Google that your website is active and you are regularly updating content.
Generates Leads
Once traffic comes into your websites, your blogs will turn them into leads. For instance, a visitor enters your site and sees clear and strong call-to-actions for free blog posts and educational content that will help them navigate the floral industry.
They click on it and enter a landing page where they will receive free blogs in exchange for information. Tada! Now you can reach out to such visitors and offer your service or products.
Understand Your Target Audience
The best thing about blogging is you get invaluable insights into your customers’ likes, dislikes, and interests. Such data will help you improve your product and service accordingly and generate content that helps them with their queries.
Now that you know the importance of blogging, let’s discuss some blog ideas for all sectors of the flower industry.
